Are carousels better than single posts?

Carousels often get more reach than single photo posts for two main reasons. Also, quick plug: using music on carousels and photos now makes them eligible to be shown in the reels tab, which can also help with reach.
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Is it better to post a reel or carousel on Instagram?

But it's worth noting that carousels still generate the highest number of comments, regardless of your account size. Instagram reels, however, have been consistently favored by the algorithms and are also incredibly engaging. They have an average engagement rate of 1.95%, more than twice that of other content types.
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Do carousels get more engagement?

Instagram carousels consistently outperform single-image posts, leading to higher engagement rates. If you want more likes and comments, start swiping! Your first image is the hook. A captivating first slide gets people curious and more likely to swipe through the rest.
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Are carousels still effective on Instagram?

Enhanced storytelling

Instagram carousels can be an effective tool for telling a more comprehensive story about your brand or product. By sharing multiple images or videos in one post, you can provide more context and detail about your message or offer.
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Do carousels perform better on Instagram in 2024?

Carousels is best Instagram format in 2024. Even better than Reels 😱👇 We've tested over 200 posts in the last 6 months and were shocked to see that carousels, in our case, have better engagement, better reach, and go viral more often 🔥
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HASHTAGS- CAROUSELS VS SINGLES POST ( How effective on each)

What are the benefits of carousel posts?

Carousels encourage users to spend more time on your content. Since users need to actively swipe through carousel posts, they tend to spend more time viewing them than single-image posts. This doesn't always translate into higher engagement rates, but it does form a more profound connection with your content and brand.
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What are the statistics of carousel posts?

Carousels that include images and videos bring an average engagement rate of 2.33%. This is significantly higher than posts with images (1.74%) and videos (1.45%). If you want to maximize your engagement rate, mixing images and videos in your carousel posts is best.
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How often should you post carousel on Instagram?

According to the Head of Instagram, Adam Mosseri, sharing one to two Instagram Stories daily and a couple of in-feed posts (reels, carousels, or photos) weekly should be enough for consistent engagement.
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Is it better to post a video as a post or a reel?

However, you can still add individual video clips to an image carousel post. Reels are the best Instagram tool for expanding your reach because the Reels algorithm is built to recommend content primarily to non-followers (compared to in-feed posts, which are primarily shown to followers).
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Can I turn a carousel into a reel?

Carousel posts are now being shown on the Reels feed but ONLY if you attach music to the post first. This makes sense as Reels are an audio and video based format so just scrolling onto a silent post wouldn't help!
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What is the disadvantage of carousel?

Carousels often have terrible usability They move automatically (often too quickly) and have small, if any, navigation icons. A key rule of user interface design is that users need to be in control.
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Are carousels good or bad?

Though tempting, carousels often hurt the user experience and conversion rate. If you're using a carousel on your site, consider updating your UX to better meet your customers' needs.
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What is the ideal number of carousel images?

For your best chance at maximizing engagement, aim for either the minimum (two) or the maximum (10). In most cases, you'll get the best results when you use mixed media and create carousels with both photos and videos.
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Do carousel posts get more engagement?

Carousels help you get higher engagement numbers than single photos OR videos. Good Instagram carousels can receive a 2.33% engagement rate (or higher!).
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How many carousels per week?

The type of posts you share depends on your audience and brand, but you should strive for at least three posts per week, whether you prefer Instagram Reels, carousels, or static posts.
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How do Instagram algorithms work in 2024?

User engagement: The algorithm favors posts with high engagement, including likes, comments, shares, and views, especially soon after they're published. Recency: Newer posts are given some preference, ensuring users see fresh content, though not in strictly chronological order as in Instagram's early days.
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Why do people post stories instead of posts?

Static posts tend to be very polished and sometimes even fake looking, so stories are a means to provide content that's more genuine and original while keeping the more brand content in regular posts.
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Do reels get more engagement than posts?

Meanwhile, engagement for standard feed posts (images and video) has declined by 44% since 2019. Social Insider reports that the average engagement rate for images as of June 2022 was just 0.79% for an account with 50,000 - 100,000 followers. Carousel posts do better, at 1.12% engagement, but Reels win, at 1.51%.
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Is 1000 views on reels good?

Key Takeaways. Reaching 1000 views on Reels is a positive indicator of content reach and audience engagement. It demonstrates the effectiveness of your content strategy and audience retention.
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Are carousels effective on Instagram in 2024?

Our 2024 report found that carousels were the type of post with the highest engagement rates for both the alcohol and higher education industries. However, carousels were still one of the most engaged-with types of posts for multiple other industries, trailing only slightly behind Reels.
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How effective are Instagram carousels?

With a 1.92% engagement rate, the carousel is the most engaging type of content on Instagram. In fact, according to a study by Social Insider, Instagram carousel posts have 5.13% higher engagement than single-image or single-video posts.
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What is the best number of slides in a carousel post?

This means that by using Carousels, you have an increased chance of your post being seen by your online followers more than once. It's a smart way to maximize your reach and engagement on the platform. “If you are publishing carousels, they should be 7 to 10 slides long.
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Why should you post a carousel?

Carousel posts encourage users to interact with your content longer, boosting engagement rates and enhancing visibility in the Instagram algorithm. This format is perfect for detailed narratives like tutorials, event recaps or product showcases that offer a narrative depth beyond standard static posts.
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What is the best ratio for carousel?

Carousel design specifications

Resolution: 1:1: 500 x 500 px (minimum), 1024 x 1024 px (recommended)
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What is the engagement rate for carousel posts?

Carousels hit engagement rates between 1.65% and 5.40%, depending on follower size. According to the latest Instagram stats, this is higher than the average platform engagement rate, which stands at 1.22%.
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